Monday, 7 February 2011

whats being stupid have to do with Diesel??

Diesel, the international jeans brand, is launching “Be stupid“, a campaign that encourages consumers to take risks and move beyond the smart and sensible track for life. The campaign, developed at Anomaly London, includes online, press and outdoor advertisements featuring “stupid” acts, a digital recruitment campaign for the Diesel music video/2010 catalogue, and viral activity outlining the company’s Stupid philosophy.
Thinking stupid is another way of involving out of the box creativity which attracts a load of peoples attention just because its weird, out of the ordinary. Curiosity is what makes people interested in something and coming up with something that is strange and not usual will most deffinately make people curious.

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