The Brand Diesel began its adventure more than 20 years ago and is now an enthusiastic international design company, designing, making jeans and casual clothing as well as Furniture and accessories. It is noticed in over 80 countries with 10,000 points of sale and almost 50 company owned stores.
When Renzo Rosso founded the company in 1978, he wanted the brand to be a leader, a company that aimed to take chances, he surrounded himself with creative influences and talented people - innovators like him. Renzo wanted to come up with a more dynamic and imaginative collection of clothing that would be available anywhere. He gave his new creatives broad stylistic freedom, hoping that they could create a line of clothing which would be perfect for the people who follow the way Diesel portrays itself. Particularly people who like to express who they are through their clothing range.
From the very Beginning, the designers wanted to create a line of clothing that separates their designs from everybody else, they turned their backs on style dictators and consumer forecasters of the fashion establishment and let their own tastes lead them to success. For this reason of design is what made Diesel such a leader in clothing brand, Guaranteeing quality fabric and design for consumer satisfaction.
The company views the world as a single border less macro culture, and the Diesel staff reflect this: these people have a wide variety of personalities from all over the world, creating a unpredictable, amazing vitality and energy within the company.