Images from - http://theinspirationroom.com/daily/2010/diesel-be-stupid/
I have found that these Advertisements clearly show how stupid can be more of a fun outcome than being smart which is a more understanding point from a person who loves life that much. This stupid campaign is obviously targeted at the younger audience who are creative and Enthusiastic, These are the people who want to get somewhere by having fun and enjoying life and Diesel are getting this message across showing that stupid can work as well as being smart.
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